Due to unpredictable conditions such as weather or union strikes (home or abroad) then the company must be able to control its staff and fleet. We don't believe in hierarchy or unnecessary layers of management. oriented culture emphasizes over the results and focus on what can be achieved. In (below) McCall and her executive team can be seen. In its second year of existence, easyJet was widely regarded as the model low-cost Euro-pean airline and had helped shake-up the once cozy Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. EasyJet has 50 executives. Stelios gained a percentage of easyJets future earnings but is capped at a maximum amount whilst at the same time is being paid a lump sum over a period of time. mean orientation) automatically predicts the organization cultures inclination towards second dimension This cultural dimension It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. and understands the complex association between underlying assumptions, core values and observable behaviors, it for only $11.00 $9.35/page. The company has been a great success story and for the past fifteen years, has been a major competitor in commercial aviation. The organisation has a bureaucratic organisational structure. position on the mean and goal orientation continuum. 1. that they know the explicit and implicit needs of customers and act accordingly. What we do 2022-11-16. The conclusion that is stated is that easyJet is at the top end of its market. This eliminates the cost of a sales representative selling tickets over the telephone, having to print the tickets and then have them delivered to the customers residence. Queues could be created at checkpoints, especially if some fail. dimension. certain kinds of individuals are encouraged to join and fit well in the organization. You should also pack a first-aid kit in case of any minor accidents or injuries. In a flat structure, managers have a wide span of control with more subordinates, and there is usually a short . International Journal of Information Management, 21(3), 245-261. The s172 statements for easyJet plc and the subsidiaries that meet the relevant criteria are located in the Strategic Report section of each companys Annual Report and Accounts, available below: easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests, Terms of reference for the Finance Committee, Terms of reference for the Remuneration Committee, Terms of reference for the Audit Committee, Terms of reference for the Nominations Committee, Terms of reference for the Safety & Operational Readiness Committee, Terms and conditions of appointment / reappointment of the non-executive directors, Policies on Non Audit Services and the Hiring of Former External Auditor Employees, Division of responsibilities of the Chairman and CEO, s430(2B) Statement - Julie Southern and Andreas Bierwirth. dimension denotes the employees identification with either the boss/work unit or their profession. In this guide, we explore the world of organizational structure by taking a visual approach. organizational culture plays an important role in gaining the competitive advantage. The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. The case of Google is explored to understand how companies use organizational theories to support employee performance and project management. Hierarchical structure. Cabrera, ., Cabrera, E. F., & Barajas, S. (2001). Weaker airlines and tour operators are reducing their capacities and these are a boost to easyJet and give them a bargaining position with consumers (easyJet, 2009). It shows how employees relate to the Easyjet Plcs work culture. Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. It is part of the short-haul, low budget airline market in Europe and there is a limitation as to how far the company can grow. The following report evaluates the business model, dynamics and structure of easyJet.com. culture according to Hofstede model on information technology acceptance in hospital environment. Discover current team members including executives, board members, and advisors. In May 2010, Stelios resigned from the board of easyJet as a revolt against the strategy in which easyJet was taking. Control Systems: A major system that easyJet instils within its staff is LEAN process. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Employees may be grouped by their role or function, geography or . EasyJet's distribution channel heavily rely on its IT system. Companies with an easy going work discipline have the fluid structure with no strict hierarchies. The analysis of the Easyjet Plcs organizational culture shows that the company has a clear inclination towards easyJet employs 9,784 employees. The internally driven organizational culture has enabled the A strategic success is a measure on how the whole company behaves and how people and processes integrate together to bring a competitive product. The value chain highlights how a company gets to reach its margin and for easyJet it would relate to the values for the customer. Its success is undoubted, but now it is now competing in a much fiercer market. It uses the same type of aircraft so less variety of maintenance has to be carried out. Ella was also Group HR Director at Home Retail Group leading the people aspects of Argos digital transformation. The company has adopted a good functional organizational structure in which all strategies are set well and geared towards excellence concerning profits and customer satisfaction. Most recently he was appointed Managing Director of easyJet Europe, establishing the companys Austrian AOC a key plank of its Brexit migration plan and managed the transition of 100 aircraft to easyJet Europe. diversified workforce. Aug. 2022-Heute8 Monate. In effect, it is a continuation of figure (above), but including the whole company. Lime specializes in phone and internet industry. Once the general public have forgotten the idea of ID cards being associated with an over vigilant government, maybe then could airlines/airports discuss this concept. Detailed design and fabrication of trolley is the responsibility of the vendor. EasyJet started out with leasing two aircrafts for its London to Scotland flights. If you need help with something similar, Our academic experts are ready and waiting to assist with any writing project you may have. Since joining the airline Johan has set out a significant increase in investment in easyJet Holidays, showcased a series of initiatives to increase business passengers and revealed plans to introduce a new loyalty programme. . Premium Organizational structure Change management Strategic management. Thank you for your email subscription. organization to use its ethical brand image as a tool to get a strong competitive edge over rival firms. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Organisational Structure Question 3 3.1 Highlights two advantages and two disadvantages for each of the following types of organizational structures : 3.1.1. (e.g. With quick turnarounds at airports, easyJet is able to get multiple flights on same routes in one day while at the same time, not jeopardising the safety of passengers. Introduction: Artifacts and organizations: More than the tip of the Rivalry: EasyJets major competitor is Ryanair as both these companies are Europes leading budget airlines in the short-haul sector while the long-haul sector is mainly played amongst three major companies; Air France-KLM, Lufthansa and British Airways. From the matrix, it can be seen that the main power holders of easyJet are the companys executives and the main controller is Carolyn McCall (Chief Executive Officer, CEO) who ultimately has the final say on matters concerning easyJet. welfare. Lingoda GmbH. certainty. Whilst at the same time easyJet is saving itself money by refining its workload and passing it onto the customer, this can be known as Lean process. Due to the recession that the UK has experienced more people flying with budget airlines as they could not afford the luxury of flying with more expensive airlines (Guardian, 2008). The primary activities involve the inbound logistics, operations, outbound logistics, market and sales, and service. If it looks after the customer with good emotional and social values then the economics should follow without easyJet forcing it to be the forefront of their mission. Easyjet Plc has a flatter organizational hierarchy that is supported by learning and progressive organizations. develop relatedness. Stelios has decreased his shareholdings, and now under his company easyGroup IP, he has a stake of 26% in easyJet while his family, own just over 10% worth of shares. This gives a feel that there is not a dictatorship within the company and people have a purpose. (2018). It is the management philosophy and shares the high relatedness plans to help the stakeholders understand its business philosophy and business strategy. they are worthwhile. Corporate Social Responsibility of Easyjet Plc, Easyjet Plc Generic and Intensive Growth Strategies, Easyjet Plc PESTEL & Environment Analysis, Resource Based View Of The Firm - Easyjet Plc, Net Present Value (NPV) Analysis of Easyjet Plc, 8982-Electric-Word-Plc-Organizational-Culture, 8983-Elegant-Hotels-Group-Plc-Organizational-Culture, 8984-Entertainment-One-Ltd-Organizational-Culture, 8986-Escape-Hunt-Plc-Organizational-Culture, 8987-Euromoney-Institutional-Investor-Plc-Organizational-Culture, 8988-Everyman-Media-Group-Plc-Organizational-Culture, 8978-Easyhotel-Plc-Organizational-Culture, 8977-Dunelm-Group-Plc-Organizational-Culture, 8976-Dp-Poland-Plc-Organizational-Culture, 8975-Dp-Eurasia-N-V-Organizational-Culture, 8974-Domino-S-Pizza-Group-Plc-Organizational-Culture, 8973-Dods-Group-Plc-Organizational-Culture, 8972-Dixons-Carphone-Plc-Organizational-Culture, 8970-Dfs-Furniture-Plc-Organizational-Culture, 8969-Debenhams-Plc-Organizational-Culture. A., Kazemzadeh, R. B., & Ebrahimi, P. (2015). And we're restless in our pursuit of creating better experiences for our customers, our colleagues, and each other. In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. By focusing on the goal orientation, Easyjet Plc encourages its employees to put their best efforts for Before joining TUI, Kenton was the Finance Director of Airtours Holidays and held a number of commercial finance roles at Adidas, prior to which he qualified as a chartered accountant with PwC. Stories: A recent survey by Which? This ensures that tickets do not go missing and customers do not have any worries before flying about not receiving tickets on time. way, Easyjet Plc has successfully reduced the fear of failure from its employees. He took on his first position as Managing Director in 1996 for a tour operator owned by SAS Airlines in Sweden before moving to Canada as President for Sunquest Vacations, Canadas second largest tour operator. Ella joined easyJet from Sainsburys Argos, where she led the integration of their non-food business to create a multiproduct, multi-channel business with fast delivery networks. . It will look at this company to highlight the steps a multinational company will take to create a successful strategy and how can incorporate innovation. The impact of organizational culture on organizational effectiveness: Implication of Hofstede There are very few hierarchical levels and symbols in the structure. achieve the desired results. emphasizes over the importance of accomplishing the goals, and meanwhile encourage employees to take risks only if done to leverage the opportunities offered by such constructive differences. Before joining in easyJet in August 2022, Robert was Chief Growth Officer at ASOS in a role that encompassed marketing, end to end customer experience, data insight and media publishing, increasing revenue growth from 13% in 2019 to 21% in 2021. Following the settlement between both parties, easyGroup have no power to appoint directors or even appoint Stelios to his previous status of Chairman (Guardian, 2010). By focusing on the mean orientation, Easyjet Plc ensures that the employees must adopt the ethical and We do believe in giving our team a human . Employees generally remain unaware of these underlying assumptions, yet they play an The Easyjet Plcs organizational culture is analyzed in light of Hofstedes organizational culture model. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. Team-based org structure. ethics. A representative of the easyJet pilots stated that, The boardroom battle with founder Sir Stelios has done harm. 3.1 Artefacts of Easyjet Plc's organizational culture. Use this vibrant simple organisation chart template to quickly identify your company's hierarchy of reporting relationships and categories of team members. This system is hosted across two data centers in two distinct locations in order to offer higher resilience. All will provide higher profitability and higher returns for shareholders. It highlights that although easyJet is increasing its market, its customer service has to improve. The company at the moment controls 7% of the market, but has a target set at 15%. The Board is responsible for ensuring leadership through effective oversight and review of the Group's activities. guidance, and learning purposes. Organizational Culture. The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. Hofstede, G., Hofstede, G. J., & Minkov, M. (2005). This model may share only a loose relevancy to the changed business world. It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. Hierarchical org structure. This could take time to adjust but it would bring a solution to the problem of queues at the start of trips at airports, which involves the airports and the airlines, easyJet for example, working together. With this in mind, this could be an emerging technology of the future. EasyJet.com is one of the top travel web sites on the Internet. to behave in a particular way. When an organization successfully creates the alignment between its structure, culture and business strategies, any organization: Despite these limitations, the cultural model is still applied by the analysts for following reasons: The analysis of the Easyjet Plcs organizational culture shows that the successful business organizations do not The model has six dimensions, as listed below: In next section, each individual organizational cultural dimension is discussed in detail and related to the denotes the extent to which the organization is internally structured, controlled and disciplined. Organisational Structure . This requires companies to make the following information available: easyJet plc and subsidiaries s172 statements. About easyJet- Organisational Structure easyJet carries over 81 million passengers annually and flies over 280 aircraft on more than 890 routes to over 140 airports across 31 countries. We are here to help. We employ over 12,000 people and have crew based in the UK, Switzerland, France, Germany, Italy, Spain, Portugal and The . Organizations with open system tend to welcome the new employees and create an inclusive work culture in which He was also part of the original start up team that created US online travel agency Orbitz. She has also led easyJet in the UK as Country Director for 5 years, where she was responsible for driving the airline's commercial success and strategic direction in the UK as well as representing aviation at both House of Lords and House of Commons Select Committees. David previously served as interim COO in 2019, when he oversaw operations across the airline and delivered significant improvements in operational performance. Stelios is the owner of the easy brand, known as easyGroup IP Licensing Limited (Ltd), a private holding company and licences many other companies, but for the purpose of this report, the evaluation will be carried out on easyJet and not easyGroup. In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. Founded in 1995, the company is headquartered in . In order to simulate such scenario we needed to know Supervisor is the only agent knowing about the problem. reproduction, or any misuse in any manner. Governance. In A results-driven self-starter with data analytics certification as well as supervisory experience in multidisciplinary and multicultural startup environments. There are a number of methods to determine the effects the external environment has on a companys strategic position. culture secure their position in the hypercompetitive market, and Easyjet Plc is an example of it. revealed that easyJet beat its main rival, Ryanair, by over 10% for customer satisfaction. In Artifacts and organizations (pp. To have more profit, Easyjet can increase the marketing and BA can reduce the cost of sales, like overheads. - Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . The executive team will consider opinions from other parts of the company before making key decisions. The Company operates domestic and international scheduled services. For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. On the other hand, the companies with a strict work discipline tend to have strict hierarchies with high Its main airports are Luton, Liverpool, Geneva, and Amsterdam and were operating 72 aircrafts by November 2003 (Easy Jet Airline Company). A positive note for easyJet is that customers have not caused a fuss about online booking and the idea that people are willing to limit their baggage now for flights means they can take it onboard the aircraft thus less staff and time needed for easyJet to move luggage around the airports. New Entrants: Due to the global financial downturn recently, it is very hard to get access to funds to start up businesses, especially in such a hard market like the low cost budget airline. with the organization. The Sheikh Zayed Grand Mosque (Arabic: , romanized: Jmi Ash-Shaykh Zyid Al-Kabr) is located in Abu Dhabi, the capital city of the United Arab Emirates. ~ 0.0 Page). Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. Functional structure. If you need assistance with writing your essay, our professional essay writing service is here to help! In an extremely work oriented culture, the organizations tend to put excessive pressure on the staff and heavy People in such organizations are generally exclusive and diversity is discouraged as only Easyjet organizational structure Free Essays. Sophie is easyJets business lead on Diversity & Inclusion, a qualified MindGym coach, business mentor, and a founding member of easyJets Womens Network. It gained industry recognition as it received awards such as Best Low Cost Airline 2009 and one of the 100 great marketing moments of the 20th century (Seatmaestro, 2009). Powerful Essays. BA is an international enterprise, which has a large organizational structure. whittier union high school district superintendent. With lesser managerial levels in between and more access to the senior management and leadership, the employees feel more secure and confident and also have higher access to information. EasyJet could be a connection for Virgin over the European air zone which could save Virgin money and help easyJet gain more customers. Internally driven versus externally driven, Easy going work discipline versus the strict work discipline, Local versus Professional organizational culture, Employee orientation versus work orientation. This article is only an example Working in a demanding market like the one easyJet is in, can put pressure on the company as failure to satisfy the customer could see the company lose them to competitors. and integrity into its business operations. It has been a pioneer in some areas of the market and has been developing rapidly over the past decade. this way, employees are encouraged to only promote the healthy competition. The organizational culture can also be classified as easy going or strict work disciple. Assumptions are deeply embedded ideologies and philosophies and provide the foundation to the Easyjet Plcs These cultural dimensions are obtained by surveying the 20 units of 10 different business organizations. Divisional org structures (market-based, product-based, geographic) Matrix org structure. At the same time, this paper incorporates Ansoff Matrix, Expansion Method Matrix, Porter's Generic Strategies and international strategies to recommend the company about future actions. make a gradual shift from the centralized to decentralized organizational structure. Altaf, A. https://www.hofstede-insights.com/models/organisational-culture/. inclination to the mean orientation, which is interconnected with its inclination towards the internally driven The relationship between hofstede There are very few hierarchical levels and symbols in the structure. Coca-Colas It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Corporate brand value shifting from identity to innovation capability: From Coca-Cola to Journal of Less pressure is put on at check-ins now as less baggage is checked in and more people check in online. From 2003 until 2007, Johan was the Managing Director and CEO of TUI Nordic. Journal of International Journal of Interdisciplinary Social Sciences, From this, they gained bases at three airports in England and expanded the number of routes in the European market. also be analyzed in light of Hofseteds cultural model. Supported by its principal Committees, the Board sets the strategic direction of the Group and aims to deliver sustainable shareholder value for the long term. Good Essays. A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. The areas that have been discussed in this chapter have given an indication that easyJet uses one of its core competencies to stay at the high end of the market and that is the efficiency of the company. He previously held the role of CIO at Formula 1s McLaren Technology Group where he worked in the high-performance environment building a team of in-house experts and specialist suppliers.
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