Boy Smells has reformulated its original core collection using higher quality ingredients and works with renowned fragrance houses Firmenich and Robertet Group. Limiting fragrance to gender is silly, which is why Boy Smells invented products that are fluid and inclusive. He expects Boy Smells will do so in the next 12 months. By submitting your email, you agree to our, How 4 small businesses have shifted to online sales, This story is part of a group of stories called, The Supreme Court signals that a terrifying attack on voting rights will vanish for now, Hailey Bieber, Selena Gomez, and the Easter egg-ification of the Hollywood feud, Brad Pitt was the only winner of the Aniston-Jolie tabloid battle, Take a mental break with the newest Vox crossword, Sign up for the "It is the perfect time to find new scents that reflect you are in this moment. A LARGE ASSORTMENT OF BOY SMELLS CANDLES ROLLS OUT TO NORDSTROM DOORS. Boy Smells suggests harnessing power from wherever you find it. The pop-ups opening comes on the heels of the brand hiring its first chief executive, J.Crew and Coach vet David Duplantis in August. Everyone was home and like, S, if Im going to be here, Im going to need a candle, and it became a supply chain issue.If we hadnt put those things into place, we wouldnt have had as much growth, and we would have been more struggling to survive as a business rather than keeping up with demand, he added.Herman and Kien changed web platforms, from Squarespace Inc. to Shopify Plus, which offered data insights into inventory, customer behaviors and software integration. Still, WORD sales look to be down between 30 and 50 percent year over year. Crystal-covered styles, Pearls Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Not valid on Hawaii or international shipments. To receive your refund or exchange, youll have to email the Boy Smells team within 30 days of receiving your order. Its expensive, she tells me. This journey is supported by the products we use every day. Boy Smellss vision, natural wax ingredients, and overall aesthetics are all in all deemed high-quality. If you have any questions after reading this Boy Smells candles review, you can contact the brand through: Email (general queries): [emailprotected]. valid for 6 days from date of account creation. We always take something traditionally masculine and something traditionally feminine and combine it together in the scent profile, Herman said. Our open rate and click-through rate data support our instincts.Theres one other area in which Boy Smells carved out a competitive edge. Your go-to destination for all things fashion, beauty and lifestyle at Nordstrom. All rights reserved. People wear many hats and play different roles in their life, and we aim to create products that open the door to identity thats beautifully multifaceted. Some exclusions may apply. Tantrum, described as an explosive green cocktail, is fragranced with peppercorn, cedar, and vetiver. Retaining those jobs early on helped Herman and Kien keep Boy Smells afloat. Its what my Instagram Explore page seemed to suggest one day, surfacing a Reel announcing the sold-out launch of something you never see what from someone who seemed optimized for the platform: excited for their own success, unburdened by the intensive labor it mustve taken to get there. 323-549-5225, Los Angeles Business Journal | Website by Web Publisher PRO, LA County Adds 34,000 Jobs in March as Unemployment Rate Drops, Exceptional Childrens Foundation: Celebrating 75 Years of Service, Terasaki Institute Opens New Biomedical Incubator on L.A.s Westside. All rights reserved. The affordability of the brands well-known candles is a plus, especially for a 50-hour burn time and teetering on the tier of luxury. The result? Not valid on pre-order items, Beauty & Fragrance purchases, the purchase of gift cards, charitable items or Saks Fifth Avenue employee purchases. We surveyed our in-house team of scent specialists (our staff) to test the scent intensity, or Scentensity, of each candle when lit (aka hot throw). Discover limited edition fragrances, new releases and bestsellers at Osmology. In an acknowledgement of the potential difficulty of migrating that impact to our new online-only reality, New York state recently launched the Empire State Digital initiative, billed as an invitation for small businesses to explore the benefits of expanding beyond their physical brick and mortar location to an online marketplace. (Never mind the fact that for many business owners navigating Covid-19 protocols, this invitation is a do-or-die proposition.). Her work has appeared in Nylon, Bustle, Avenue, BuzzFeed, Tab Media, Austin Monthly, The Current, and more. The timing was fortuitous. For those constantly on the go and working 60+ hour weeks, let this candle remind you to focus on yourself once in a while. At a certain point, if you have too many people online then retailers are competing with each other for the same Google searches., Despite the influx of new competition for keyword buys, Khemsurov continues to post to her brand blog to help with the sites ranking and offers a 10 percent discount for newsletter sign-ups, as well as free shipping on orders over $150. 64. All rights reserved. In 2016, we ditched our day jobs in pursuit of our passion: Boy Smells, a company that speaks directly to expanding gender expressions in fragrance. It feels like the lining of a gentlemans suit on the inside of your nose and like the side of someone you loves neck. To make sure all of our customers have the best shopping experience, we may restrict or refuse future transactions if we identify an unreasonable return pattern. With its cult fragrances and objects of intimacy, the brand has gained a legion of loyal followers. The Spring 2023 Collection, 6 Spring Date Night Looks Herman said they have not taken on capital funding and retain full ownership of the company though he said they will likely look for an investor in the future to help them grow.In the third year, they moved the business from their home into offices at the corner of Venice Boulevard and Burlington Avenue in Pico Union. The partnered retailers usually offer the Boy Smells cologne de parfum and candles, but not the Unmentionables line. The now-10-person company invested in a planner and a CFO, launched a new collection in September, and remains structured for further growth in 2021. There was a lot of goodwill in those first few months. Consent is not a condition of purchase. Theyre packaged in a luxury box thats ready to be gifted, featuring an aesthetically pleasing glass tumbler thatll add to the elegance of your home. Elon Musk thinks were close to solving AI. [E-commerce] was never a huge part of our business. Boy Smells Prunus Candle $38.00. The Boy Smells Blush Pouch Front Trunk is another pair of incredibly soft boxer briefs that offer a shorter-than-traditional leg. Boy Smells Lanai Candle $32.00 Buy Now Another scent that boggles and almost intoxicates our brains is Boy Smell's Kush scented candle, for obvious reasons. Offer valid at saks.com and in Saks Fifth Avenue stores only. I know Ive spent more online this year than I did last year, [because] Im not eating out, Im not traveling Im not spending the way that I used to.. Before getting any further into this Boy Smells candles review, lets explore some pros and cons. This is a new fragrance. The company was a finalist in The Fragrance Foundation 2021 Awards and has been featured in publications like The New York Times, Vogue, Nylon, The Strategist, The Business of Fashion, HighSnobiety, Coveteur, The Cut, and Forbes. This Boy Smells candles review appreciates the brands purpose. The way we label our underwear allows for the purchaser to decide how they relate to the product, we dont dictate that. Boy Smells candles are all developed and designed in Los Angeles with fragrance and natural oils, and proprietary all-natural coconut wax and beeswax blend. Los Angeles, CA 90025 Each component of our packaging is fully recyclable, using only soy-based ink and FSC (Forest Stewardship Council) certified papers. See more CEO We donate to a variety of charitable organizations that reflect our inclusive values, most notably with our yearly collaboration with The Trevor Project. +Free Shipping every day, no minimum purchase required. We had these huge supply-chain dilemmas because some component parts [for the candles] come from China and they were shut down, then the paper for our boxes comes from northern Italy, of all places, and the wax and fragrance comes from the USA, and then we shut down, says Herman. By choosing I Accept, you consent to our use of cookies and other tracking technologies. Both familiar and unexpected. [Books] are inconsequential to them, really. Major revenue streams like school book fairs and author events a 1,000-person launch for Jim Carreys memoir was scheduled in April dried up entirely. We will take $100 off your $400 purchase, $200 off your $800 purchase, or $300 off your purchase of $1200 or more now through March 5, 2023 at 11:59pm (ET). Founder-invented scents like Cinderose, a union of rose and smoke, and Gardener, a compilation of tomato vine and honeysuckle, wrap traditionally masculine scents in a prettier bouquet. Suede Pony, my personal favorite in the collection partly because of the brilliant name, is listed as a brazen expression of brushed leather, hazelnut and violet and it is brazen indeedwhen I first smelled it, I actually said, "Oh my god," aloud in my empty apartment. Other options include Nordstrom, Shopbop, &YOU, Selfridges, and Farfetch. Boy Smells Co-Founders Matthew Herman and David. 44. It was something we did because we had to, Vincent Onorati says. What you see here scratches the surface It amounts to an ad for a suite of integrated marketing tools for merchants on Instagram, a platform that Ive personally come to rely on for my own small business. You also agree to receive marketing emails to the email address you provided above. Boy Smells Flor de la Virgen Eau de Parfum. "The 'idyllic' archetypes and heroes from the past are often allegories ofhow we should go through life as perfect' people, reinforcing traditional societal norms," Herman says, with the end goal being self-empowerment. Boy Smells. Check outHomesick Candles, a cruelty free, non-toxic, soy candle brand that develops scents to transport users to the locations and moments they most love. This Boy Smells candles review thought it was essential to note that customers are responsible for original shipping charges, duties and taxes, custom charges, and any return charges. PIMPING NATURE Boy Smells creates innovatively. What was so surprising to us, and I should have seen this coming, it was an instant hit with so many of our girlfriends (who) were wearing Tuscan Leather by Tom Ford or Santal from Le Labo, and those are all very masculine scents. To keep an eye on your order, youll receive tracking emails once its processed. NYLON, ELLE, VOGUE, COOL HUNTING AND GQ TO FOLLOW. The all-natural blend outlasts traditional soy and paraffin candles. Here, discover some milestones that shaped and transformed Boy Smells to become the brand and business it is today. Women; Men; Kids; New Arrivals; Customer Service. Boy Smells candles are all developed and designed in Pico Union, Los Angeles with fragrance and natural oils, all-natural coconut wax and beeswax blend. This candle necessity features a slick all-black design and a subtle logo embossed onto the arms. "I love adding a dab of rose essential oil on my chest when wearing Rose Load," Herman says, though it's impossible for him to pick a favorite. I have a friend who was ordering almonds on Amazon. The name Boy Smells came to us as the perfect juxtaposition to our signature pink packaging, teasing that the candle youd find inside would definitely defy norms. Although theyd brought on a digital marketing agency to scale that part of the business, quarantine mercilessly hastened the shift on its own terms. Boy Smells has reformulated its original core collection using higher quality ingredients and works with renowned fragrance houses Firmenich and Robertet Group. The gender-neutral candle and fragrance maker will open its first pop-up this week, with its sights set on permanent stores, as well as product expansion and international growth. After receiving your RA#, youll have 30 more days from that point to return your product. This offer is non-transferable. Duplantis says Boy Smells has been profitable for four years even though it hasnt taken on any financing (beyond its recent closing on a convertible note, a type of bond that gives the holder equity in a company prior to valuation, in October). Skin, shave, hair & fragrance upgrades, The Spring Refresh Boy Smells Ash Candle $38.00. With notes of smoky aromas and floral fragrance, chances are you havent smelt anything like these unique blends. Even with that guarantee in place, the Boy Smells team doesn't skimp on description or evocative details. Despite the product selling at a higher price point ($98 per bottle), the category immediately swelled to 18 percent of Boy Smells business and has stayed there, save a few dips due to sellouts. At that time, the conversation around gender expression was far less alive than it is today. How to describe the smell? The installment is launching with five fragrances (the same amount of candles the brand started with back in 2016). After launching in 2016, Boy Smells has created a well-known name for itself in the candle market, and its easy to see why. They're the solution to your basic fragrance woes: long-lasting, strong-smelling, and stacked with unexpected fragrance equations that instantly turn you into the most interesting, complex person in the room. Thursday, March 2 through Sunday, March 5, Spend $400, Get $100 Additionally, we can appreciate the inclusive clothing sizing, poetic scents, and availability of its products. A full size chart is available on the companys website. Sold in higher-end stores like Nordstrom, Shopbop, and Farfetch, these candles are attainable for many to enjoy. Global quarantine measures and the resulting surge in online sales might seem like a boon at first glance, but they present a host of additional challenges for small-business owners. The TikTok filter went viral this week, further distorting our perceptions of reality. Message and data rates may apply. We had to work from home for a long while we were diversifying our supply chain like crazy. Trade shows, for which the couple would travel up to eight times a year with upward of 200 pieces of inventory, didnt happen at all in 2020. But, unlike traditional boxer shorts, these trunks feature a shorter leg length. The brand highly recommends doing so because it ensures a safe and clean burn. Kacey hopes that this fragrance inspires you to take a step back and relax. What surprised us was the immediate response; people resonated with the playful tease between gender and scent. Would not buy again.. Your email address will not be published. Many reviews are satisfied with the brand, the packaging, and the price point. Everyone I talk to is surprised by how well retail has bounced back, says Herman. Boy Smells Cowboy Kush Candle $38.00. Alex Murdaugh stands guilty of killing his wife and son. 2023 PitchBook. Big strides. Boy Smells Fantome Votive Set $68.00. Boy Smells co-founder Matthew Herman, who launched the brand in 2016 with his partner, David Kien, was taking press appointments in Paris when it became clear that the spread of Covid-19 was. The objects we hold closest to us, candles, fragrance, underwear, should reflect our most authentic selves, before we put on our uniforms for the roles we play in the world. Boy Smells candles are known to smell delicious, with full-bodied scents like cinderose and cedar stack. Bummer.. As a kid, you pick up on side remarks or negative micro-reactions to expressing personality traits outside of the expectations of your gender. "Simultaneously honing the masculine and feminine power with us is more about gender-multidimentionality rather than just being genderless," he explains to Byrdie. Restrictions may apply or the cart may not contain the correct items to use this discount. How can you commit to one style, one type of fragrance, when you're not just one type of person? No adjustments to We loved their packaging and scents as well as their irreverent brand name, said Angie Myung, who co-founded Poketo. Each candle also has a braided cotton wick, which prevents any lingering smoke when you trim it correctly. Worship the hot California sun and kneel to forest nymphs in psychedelic, old-growth woodsall at the same time. Each magical scent is hand-poured into a metallic glass tumbler, in colors that are as vibrant as the fragrances they contain. At the onset of the pandemic, the struggle was to keep up with demand, Herman said. Boy Smells Redhead Candle $38.00. How would you articulate the purpose and mission of what your company is all about? "I love wearing floral scents, and all of my girlfriends love to wear . Fifth Avenue employee purchases. Compared to last year at this time, we arent that far off, says Weber, but it was a lot more work to get here., Monica Khemsurov launched her smoking accessories company Tetra five years ago. $30.00 - $98.00. Boy Smells Headquarters 1202 Venice Blvd Los Angeles, California90006 Driving Directions Boy Smells Summary ABOUT Overview Boy Smells was founded in 2017. Manufacturer of apparel and scented candles intended to elevate its customer's intimate world. FRIENDS AND FAMILY MAKE UP THE BULK OF ONLINE SALES, AND ITS SO APPRECIATED. Here, comments show satisfaction with its subtle but pleasant aroma. The company will refuse any used or worn candles or packaging. The company will be sure to subtract the amount you owe from your merchandise refund. In 2016, Boy Smells was founded in Los Angeles by partners Matthew Herman and David Kien. We will send you a notification as soon as this product is available again. This website uses JavaScript to apply discounts. Afdhel Aziz: Matthew, welcome. Featuring a rating of 4.5/5 stars out of 190 reviews on Amazon, customers love how unique and long-lasting this fragrance is. Her store runs on Shopify, and a fulfillment partner is responsible for all shipping and logistics for a monthly fee. No adjustments to prior purchases. Both moves are aimed at fulfilling the labels ambitions to become a larger-scale lifestyle brand based on what the brand refers to as genderfulness, or, the refuting of outdated gender expectations. INFLUENTIAL RETAILERS LIKE FORTYFIVE TEN IN DALLAS (PICTURED), TENOVERSIX IN WEST HOLLYWOOD, AND BYGEORGE IN AUSTIN PICK UP THE COLLECTION. Boy Smells is currently carried in over 750 retail locations (300 in the US alone), across 35 countries on 6 continents. You have reached the maximum number of items allowed in your shopping bag. Returned items must be presented in the same condition as when they were received: unworn, salable, undamaged, unaltered, with original tags and packaging (if applicable), and with proof of purchase. Cannot be combined with any other promotions. Her sales doubled during lockdown, which means shes had to shave more off her profit margins to spend money on not only marketing to retain those customers but also on product development, production, logistics, and inventory management. By rejecting expectations embedded in the social fabric, we access our true power from wherever we find it. We went from having maybe 10 online orders a day to 200 or 300, he says. Spend $800, Get $200 Woodphoria by Boy Smells is a Woody fragrance for women and men. Please ensure the cart meets the requirements to apply this discount code. Of course, Magnums will roughly have three times the intensity of an 8.5oz candle and 3oz votive minis have a third the strength, compared to a standard sized candle. $38.00 Current Price $38.00 (35) Free Delivery. In late 2015, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of co-founders and partners Matthew Herman and David Kien. THE FORAY INTO SKIN AND FRAGRANCE CONTINUES WITH HAND WASH AND HAND LOTION. Founded 14 years ago by Christine Onorati, the stores day-to-day operations were being handled by her husband, Vincent Onorati, when Covid-19 struck. newly created account to redeem the promotional code. For Drop Ship items, offer only applies to items eligible for standard shipping. Text STOP to cancel. Boy Smells Cologne De Parfum $98 $98 at Boy Smells Tags: shopping beauty style scent memories More Leave a Comment The Cut Shop The Best Highlighters for Looking Less Tired The Beauty Products This Esthetician Uses to the Last Drop The 21 Best Last-Minute Valentine's Day Gifts 10 Things You Don't Have to Pay Full Price for This Week All Shopping Restrictions may apply or the cart may not contain the correct items to use this discount. Alex Murdaugh sentenced to two life terms for murdering his wife and son. Its primary notes are of redwood cedara warm and sensual scent that is rooted in nature. That doesnt make it true. Customers can purchase products directly from BoySmells.com. Offer not valid on Rush, Next Business Day or Saturday delivery orders. Scent preferences differ depending on sensitivity and desires, which is essential to consider when approaching new fragrances. Then the anti-racism books became super-popular in mid-summer, and we couldnt even keep up with the demand the publishers had to reprint. It doesnt do well even in my front entrance. Heading up the pack is La Flor de la Virgen, my other top scent in this range. At the end of 2017, Boy Smells launched, Unmentionables their first collection of intimate apparel, a new direction in the brands study of closeness. Herman: We view candles and underwear as objects you intimately relate to, integral to ones personal care routine. Boy Smells' Fantme Collection. It was undoubtedly my favorite fragrance of 2021, and it's a top contender on my best of 2022 listand we're just getting started. GENDERFUL Above Genderless This website uses JavaScript to apply discounts. Its just a lot of work that wasnt part of our schedule before. The pandemic, in essence, transformed the couples business model from brick-and-mortar retail into that of a social media influencer. ANOTHER RETAIL MILESTONE. BOYSMELLS.COM GOES LIVE AND LAUNCHES WITH SIX CANDLES TO START WITH KUSH, ASH, CEDAR STACK, GARDENER, PRUNUS AND NOW RETIRED, MSSR. Its a permission to harness your power from wherever you want it.. It also isnt overpowering, in regard to the cannabis mature, musky, and floral all at the same time. Hypernature defines Boy Smells aesthetic as much as its core philosophy to conceive and develop products, always combining the best of mother nature with the most radical innovations in science and technology. Something went wrong. and saksoff5th.com). The discount code cannot be applied to the cart. Most of what they offer assistance with branding, marketing, photography, SEO is an entire department at any well-structured organization. Quicklook. 2023 Boy Smells, LLC. Save my name, email, and website in this browser for the next time I comment. Each formulation includes fragrance, natural oils, beeswax, and coconut wax. Boy Smells. Though we found some minor complaints regarding burn time and fragrance strength, the positive comments far outnumbered them. Promotional value is for promotional purposes only, without money or other value given in exchange. Not sold on Boy Smells Candles.? The brand currently carries 16 original scents. Even with that guarantee in place, the Boy Smells team doesn't skimp on description or evocative details. If you prefer to pay in installments, the company offers Afterpay. $30.00 - $98.00. Boy Smells. Promotion may be suspended or terminated at any time. The Boy Smells Lilac front brief underwear is one of the many vibrant pieces in the Unmentionables collection. Packaged in pink and conceived beyond the gender binary, our full bodied fragrances and intimate apparel make loving your identity a daily ritual. Its effortless and uncomplicated, no shame in our Unmentionables collection. THE NEW SELF-DEFINING SELF-CARE Conceived beyond the binary by mixing traditionally masculine and feminine scent notes together, Boy Smells elevates your self-care routine into rituals of self exploration. Candle Co., Beverly Hills-based Barratt Riley & Co., Santa Monica-based Stone Candles, and West Hollywood-based Lait. As a small business with low order volume, the issue is, can your margins sustain it?. Speaking of exploration, it isn't lost on LA-based Boy Smells team that choosing a fragrance online can be tricky and offer an Exploratory Set ($20) of miniature vials on their site. The five-year-old business says it has more than doubled its sales this year with wholesale growing 305 percent year-over-year. Cinderose Scented Candle. Millions turn to Vox to educate themselves, their family, and their friends about whats happening in the world around them, and to learn about things that spark their curiosity. THE BRAND CONTINUES TO EXTEND ITS REACH FURTHER INTO THE HOME SPHERE WITH THE GOAL OF BEING PART OF EVERYONE'S BATHROOM AND KITCHEN RITUAL. The Boy Smells Lilac briefs fit true to size and retail for $25. Our favorites from Fornasetti & more, The Wellness Shop We accept returns via mail or in store. The discount code cannot be applied to the cart. This is an incredibly humbling and intimate relationship we get to develop. ), The couple used every inch of space to shoot products in their living room while also processing and fulfilling orders right off screen; this way of working allowed the store to stay afloat but also required a lot of physical, logistical, and, at times, emotional maneuvering. At the end of 2019, they decided to prioritize direct-to-consumer sales. So, it seems like the majority win in this case. Or like for me, it was like wearing a shoe with a little bit of a heel on it.The idea that scent preferences dont always align with stereotypical gender norms defines Boy Smells as an entire brand. If youre a fan of Kacey Musgraves, youve probably noticed that this Slow Burn candle gets its name from the opening track of her Golden Hour album. Please consider making a one-time contribution to Vox today. Though the brands products sound as though they can enhance any space, we wanted to learn about customers real experiences with them. Shipping fees vary but start at $14, while orders $101+ have a rate of $25. Add it to your cart for $18. $88.00 Current Price $88.00 (35) Free Delivery. Discount code cannot be applied to the cart. In our newly relaunched Unmentionables collection, each style and color is available with either a Pouch Front or Flat Front, shifting the conversation away from gender expectations to the right fit and end usage for the customer. When the brand officially launched in January 2016, Boy Smells offered six gender-non-specific scented candles on its official website. The company taps into the growing consumer desire for gender-neutral products with a line of candles that are both visually and olfactory inclusive and its candles are all developed and mixed with fragrance and natural oils, all-natural coconut wax, and beeswax, providing customers with candle products to love their identity as a daily ritual. Enjoy Free Shipping On U.S. Orders Over $75, Unmentionables Buy 3, Get 20% Off, Buy 5, Get 30% Off. As we moved in this direction, the normative genderless caption to beauty and wellness products didnt resonate with us in a way that felt authentic to how we saw ourselves. Boy Smells The biggest collection of Boy Smells candles in the UK. Woodphoria was launched in 2022. As sensitive as people are [about] where their political vote goes, they have to realize that where they choose to shop has as much significance., Boy Smells co-founder Matthew Herman, who launched the brand in 2016 with his partner, David Kien, was taking press appointments in Paris when it became clear that the spread of Covid-19 was about to shut down the global economy. Now I want one!!! Additionally, Duplantis says Herman and his co-founder David Kien operate Boy Smells like a fashion brand pairing core products with limited edition product drops, such as its collaborations with Musgraves and fashion brand Ganni. Agenda-setting intelligence, analysis and advice for the global fashion community. Please consider making a one-time contribution to Vox today. 1-32 of 32 Results. Perfect for romantic candlelit dinners, you can purchase the Boy Smells Redhead candle for $32. Wide range of uniquely scented candles and cologne de parfums, The brand uses all-natural ingredients to formulate its wax, All products are paraben and sulfate-free, Return fees are the customers responsibility, Customer reports of weak scents and short burn times. It has taken me, a millennial, years to wrap my head around the scope of this work how to do it, then do it better, then realize my creative class ass has never taken a business course and cant balance a checkbook. The Spring Accessory Selector In the five years since its appearance, the brand has racked up more than 128k followers on the Boy Smells Instagram page, one of them being Hailey Bieber. Boy Smells Profile and History . Machine automation doesnt free Khemsurov from labor so much as it creates new kinds of work for her to focus on so that she can achieve scale.

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