describe you and what would they say about your best work traits? about your character and credibility. They are used to communicate what an individual is all about, and what they bring to the table. A leadership brand conveys your identity and distinctiveness as a leader. "I develop sustainable business models and marketing strategies to fuel small business growth.". And I failed At first. You spent time on it, dont you want others to see it? If not, it's . Once again its an example of what not to say about yourself. Additional words include versatile, resourceful and adaptable. Id love to hear what your brand adjectives are! Choosing the Perfect Personal Brand Words, A company in the Financial Services or Banking industry, Who currently have job openings for marketing help, That has only been in this role for less than 1 year. So what kind of personal brand words should you use to describe yourself? the times in which you have caught someone cheating, stealing, or even being And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. It sounds like youre trying to appeal to people who want to be seen as clever or unique, and the word builder definitely has a positive connotation. They dont drone on and on, instead, they get right to the point and let the details get sorted out later. Meticulous and adaptable go hand-in-hand and are two great words to describe yourself. One-to-one meetings with your manager and 360 0 feedback from peers and colleagues will help you understand if the . 1) Your brand is how others perceive you. Ensure that the words you choose are genuine and reflect yourself accurately. Hi there, I'm Juls! Be sure to take note of those too and choose words are a great fit for your brand and your business. I work with creative women who have a . They see you as organized. As a result, I created an infographic to highlight how people position their brand in ONE word. to see how other people pull this off successfully! In order to be effective, it needs to stay current. Which words best describe what your brand must convey? Its more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. Sharing this info is very impactful!! speak volumes about you as a leader, professional, and individual when it comes Your personal brand is one of your most important assets for your long-term career development. You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. Use personal brand adjectives sparingly and in. 4. For Character words include honest, reliable, sincere and trustworthy. Instead of telling people everything you do or everything they will experience when they work with you, you are simplifying this to just ONE word that sends a clear message of your value! But I believe it is better to wait for the right person than having to do it all over again. Before I start any design project, I always send an in-depth questionnaire to my client. ethics but could advance someone elses interests. You can practice this easily. Once you have agreed on your brand personality keywords, select supporting words for the main brand personality words. Instead, use these personal branding statement examples as an idea-generator if you need help formatting your statement or organizing everything. Im dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. Follow these steps to prepare for when employers say 'Describe yourself in three words': 1. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. We have it front and center. From there you can start thinking about your portfolio site, how to revamp your resume, and the points you want to communicate in interviews. To date, Ive had 32,415 comments. Thats the long and short of it. Put Your Personal Brand Into Practice Consider how you have had to come up with Plan When expanded it provides a list of search options that will switch the search inputs to match the current selection. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. While some might think this feels too forward, the best examples of personal brand statements do this well. 19 of the best personal brand examples in 2023. If you get multiple words or themes determine if one word stands out more than the others. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . This will make you more effective than if you simply called yourself results-oriented or something else that is canned. Should you use personal brand adjectives? Think of it as your catchphrase a tagline or slogan for marketing yourself! They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. As a product manager I have to wear different hats every day and I excel at working cross-functionally. You dont want to come across as inauthentic or self-serving, so use them sparingly. Most professionals on LinkedIn use adjectives to describe themselves, but this is not the best way to communicate your brand. By pointing out the different languages that he uses at work, he shows that he is a team player and someone that enjoys collaborating with other teams and departments. If you want to win on LinkedIn, take that personal branding statement and show it off. Having this figured out will earn you more time to discuss the nitty-gritty in a lengthier discussion. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience.. Your brand statement is not a personal mission statement or job title, but rather your catchphrase if you will about your specific expertise. The words in this category focus on skills and abilities, how the individual does his or her job well. Whats most important to me is that my clients gain insights and walk away with an aha moment, something they learned that makes an impact in their professional lives. Youll know right away if the other person swallowed the bait by watching their body language and by judging their response. It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). Match your answer with the job description of the job you're applying for. LeadFuze aggregates the world's professional data and the companies they work for, to give you an easy way to build the most targeted, and accurate list of leads imaginable. Dont say youre the best or a leader in the field of unless you actually are. Life throws many wrenches at us, but its often our ability Personal brand words cant replace your strategic message, First it is important to understand that you want to convey powerful. Your values and goals change over time, so it makes sense that your personal brand statement would as well. Personal branding builds your reputation. We recommend including it in a prominent position to lead off your profile information. Goals. Aware. You should be respectful of their time and yours. Id love to hear from you! Here's an inventory of adjectives to help you describe how you look at your best. Thats not bad. . For example, take a look at this person who calls themselves an influencer of change.. Character points to strong moral and ethical principles and for those that identified a word in this category, it means above all else this is how they want to be known. He doesnt use buzzwords. I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? Irene Koehler uses powerful words like transform and unforgettable to get her point across quickly and succinctly. 500 satisfied clients so far., I turn businesses around by finding scalable growth strategies they can implement today., I organize and focus nonprofit operations around their true mission so they can have maximum impact.. THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! Or will you I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. thinking and good judgment in times of stress. When you meet somebody for the first time, you dont want to drone on and on without them showing interest. These three words are essentially your personal brand and should be a way to define your personality along with your professionalism. Heres the worst-kept secret in the world of writing: verbs work better than adjectives. Thanks for this article and thought process. There is no right or wrong answer in selecting the 5 words You can use more than just a handful of words to describe yourself, and you should. As a former entrepreneur, I leverage the little-known tax secrets that arent taught in school, saving my clients hundreds of thousands of dollars.. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. "I help thought leaders write great books in just 90 days. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. LinkedIn is one of the places that make the most sense to put your personal branding statement, more so than any other network. Decide which characteristics of you align with the organization and job role perfectly. . Finally, look at your three lists of words, and see how you can combine them into a short sentence or phraseno more than five words. And your brand is what attracts your fans to you. dishonest. to craft your professional image without coming across as arrogant or desperate. So they end up sounding like everyone else. The hype around their products and services is unreal because they invoke certain emotions in the customers with their creativity and passion. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. Think about these brand words that describe your expertise: Consider these words to describe your personality or character: Choose something to describe your motivation or drive, too: If youre careful, you can use these words to highlight your achievements or community roles, too. The statement of your brand should be something that others can remember easily since you need to be able to use it whenever a networking opportunity arises (baseball game, elevator, social function, etc). It might be a good idea to speak with a personal branding consultant to get the balance right. This helps develop the clients personal brand because these words formulate key selling points of the client to a prospective employer in a job interview. personal brand is one of your most important assets. If you are one of them, you'd better figure it out. Personal branding words can be used to create an online presence and build a personal brand. Heres the worst-kept secret in the world of writing: Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. For example, if brave is one of your main brand personality words, it could . I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project or I can stick around! Or even a "great" voice. Dont try and shoehorn your statement into a format that doesnt work for you. Shelley, until recently when I was working with a fantastic HR person (who taught me so much with her incredible skills), had I ever considered a personal brand. People often confuse products with things like logos, slogans, or other visible marks, which are marketing tools that helps to promote goods and services. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. individual can include a focus on being creative in tackling new projects, considering A brand is an intangible marketing or business idea that helps people identify a company, product, or person. It will help with networking, gaining trust within your industry, and standing out from others in your field. Here are some adjectives/characteristics to get you started on crafting your brand personality. It acts as a mission statement for his career and what he values. Sage Alliance, a Leadership Performance Company, provides coaching, team-building and assessments, workshops and speaking on topics including; leadership development, empowering teams, communications, lasting impressions, personal branding and building a coaching culture for executives and high-potentials for both team and individual leaders. As a matter of fact, you really have just a few seconds to introduce yourself and present your personal branding statement. the time to achieve a clients goals or needs? If you look at any strong personal branding statement example you will find that this is the main focus. here are some suggestions of words that I highly recommend leveraging. Take a look at this example in which someone calls herself an influencer of change.. Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. Consider if you have 2. And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience. Efficiently accelerate growth across your company by enabling employees to share and create content on social media. Instead, use these words and terms in combination with action-oriented verbs that are descriptive of what you do. Highlight something that demonstrates your unique, and likable qualities. Personal brand words are the words that you would use to describe yourself, your work, and your personal brand. aristocratic or having or showing fine personal qualities or high moral principles and ideals. We recommend taking a glance at your personal brand statement every 3-6 months to see if anything needs to be changed. In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. Unambiguous. This is crazy specific, but you could find all the people that match the following: Want to help contribute to future articles? Being collaborative is not just about being a team player. The answer to this question helps us cut through the clutter. You might even want to, speak with a personal branding consultant. People skim online, even when looking at LinkedIn profiles. I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. It's about content that's useful, helpful, and relevant to patients. These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. Protected. This button displays the currently selected search type. Avoid using too many personal branding words or phrases. Go through a variety of filters to zero in on the leads you want to reach. 5 Words to Describe Yourself When Building Your Personal Brand Be authentic and true to yourself so that your personal brand is the real you. This ONE word helps to define YOU! The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. Additional words include versatile, resourceful and adaptable. the 9 secrets of job hunting with a humanities degree, We use cookies to ensure that we give you the best experience on our website. With more and more people developing their personal brand statements, some common trends are starting to emerge. However, after polling several well-educated young professionals about their personal brand statement, we realized that there are still many individuals who dont understand how to use it to benefit their career and brand. So what about your brand? Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. If you continue to use this site we will assume that you are happy with it. also lean in on the personal growth you have achieved by being collaborative. Press Esc to cancel. First it is important to understand that you want to convey powerful ideasthe words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. It can be hard to know where to start with your personal brand. He has become a master at crafting his communications with the absolute minimum number of words simply because it takes him so long to create a simple sentence. Personal branding is a very important step in the job search process. Describe yourself with professional words that are appropriate to use in relevant settings. Lastly we have a good example of how to use descriptive personal brand words. Remember: you'll require an element of consistency throughout everything you do. 3. People expect this, and you shouldnt shy away from having these influence your brand statement. I do always seek to create, sustain and be in harmony. It can't be more or less than 3. While you wont have that challenge, you should be inspired by his precision. Take your values and goals and wear them on your sleeve (or your personal brand statement). With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business. Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. Without them, you're just pressing on the gas without looking. I strive to improve myself and those around me, and I am always looking for ways to grow. The Importance of Branding Words. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. you have taken a stance in a role, in an industry, or in an uncompromising It's called The Power of Three. 3. Personal Branding is the process of establishing yourself as a thought leader in your industry. These will be guiding factors in helping solidify your brand personality. A resume is your golden ticket to getting the call. is a [3 qualities/traits people use to describe you] {identity/profession] who is dedicated to helping . I never imagined how this question would resonate with people. I cannot emphasize this fact enough when looking for a job you have to be willing to be your own advocate. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. Think of your clothing, hair/makeup and accessories as your 'packaging'. Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event. Creating a statement that is too broad and undirected at any particular group will most likely alienate many of your potential employers. Chris Do uses his personal branding statement to tell the story of his career what he achieved in the past and what hes focused on now. Maybe you once had a phenomenal customer, You might have heard the term UGC creator tossed around a lot lately and wondered what exactly it means . Although this is a great place to put it, too often we see people ignore LinkedIn as an outlet. Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. Darrell Franklin. Personal Brands: It's not just about products or services anymore you can build your own personas through social media and hence boost your brand. How you handle tough ethical dilemmas can speak volumes They have to think analytically when it comes the legal framework, but also balance business strategy and organizational impact when making decisions. Whenever you tweet, post, write, or introduce yourself with your 30 second pitch, think about those three words and what they mean to you . Next up is the builder of things and communities, pictured anonymously below. Keep in mind that Dont procrastinate creating your statement. And the third category, Drive highlights words such as determined, trailblazer, intense and game-changer, and yes I know this is two words. It isnt evocative, but it works. The best way to describe my personal style is: Simple, timeless and relatable. Content Strategist.. When you present your personal brand statement to someone else they will likely circle back around to you later if they want to work together. Creating a three-word brand that works for you in your future job and is recognizable will add to your credibility with a potential employer. Hi Shelley, Thank you for sharing these wonderful insights. No matter your occupation or personality, you should have your own personal "dress code" that follows your unique look, tied to your personal brand and goals. Examples of brands: Coca Cola, Nike, Gong. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. Sometimes it takes longer than expected to discover the right fit. After that, show them your words, compare, and see if they agree. How to describe your brand in 3 words: Once you understand how you want to be perceived, you can proactively explain your brand to others, with body language, gestures, personality, etc. 7. Our next featured user is the Builder of Things and Communities, who is pictured below. That establishes trust and shows to potential clients that he understands their pain points and how to solve for them. Words to Describe Your Brand. When it comes to personal branding, there are certain words that can make all the difference. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. One thing to remember, your personal brand statement is not your job title! Now, I want you to find 3 words that describe your business. If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. Words cant create a personal brand for you, but they can definitely support it. In my coaching, workshops and key note speeches I seek to make an impact. Synonyms that are currently popular A person who is stylish or follows current fashion trends is described as chic. Our free tool helps you promote and enhance your personal brand online. Knowing how you want to present yourself to the world is just the beginning; what comes next is the hard part. You might even want to speak with a personal branding consultant to strike the right balance. Imagine your brand as a personal relationship in your customers' lives. Youre a builder of communities with your weekly newsletter, really? Meanwhile, Expertise contains descriptors of tough-minded Rationals while the final category of Drive roughly corresponds to the active Artisans. The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. The word "popular" means "well-liked" or "well-known". The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. During a recent keynote talk on leader communication, I asked the audience to write down three adjectives that others would use to describe them. Denise Duffield-Thomas - Lucky Bitch. Your story is your brand. Hope this helped you stand out from your competitors! This will help set you apart from all the other people who offer similar services or operate in the same industry. Its a subtle difference that most people miss. And this process does not have to be overwhelming! Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Goal - oriented What steps are necessary to make your desired personal brand a reality? Contact us and let's discuss your ideas! I build communities and evangelize for the things I believe in. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. Good luck with your job hunting! We have over 60,000 monthly readers that would love to see it! These are some of the best personal brand statement examples on social media today. Happy personal branding and finding your ONE word that communicates your value! I wonder if you see that pattern, too. To help you understand this concept, keep educating yourself on how it ties in with your professional goals. Heres a little-known fact about writing: verbs are more effective than adjectives. 2) Your brand is your self-impression. Now that you have some personal brand statement examples to get you going, you need to get the most out of your final product. With that in mind, consider describing yourself with words that correlate to these four aspects to help build your personal brand: Only a small number of people can legitimately use their achievements to fuel their personal brandstastefully, anyway. Creating a memorable Personal Brand is not about having a "good" voice. 1- Bold. It is tempting to exaggerate your abilities, but this is not the place to do that. Your personal brand statement is the first thing that people will associate with you so you want to start off on the right foot. with executive partners, stakeholders, and clients. Brand adjectives are the words you choose to describe your brand's visual identity. For more information, visit: https://employedhistorian.com/cookie-policy/, How to write a personal brand statement that actually works. No matter your career path, you want to be able to do the same. For some people the word immediately comes to mind. theres a fine line between letting your achievements speak for themselves and boasting. Your words wont create your professional brand, but they can certainly help to support it. Have data-backed and tactical advice to share? A solid personal brand statement example would be: I help your brand gain visibility online.. If you find you are someone who gets things done and makes things happen your one word points to Drive. Think about the outcome and what you learned from it. Patagonia. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. I'm very patient and take recruiting new people for suitable positions very seriously. It will give you a clear vision of "where your going." For example, do you sell products based on the lowest price, or are you an exclusive dealer. This shows that youre focused on taking action instead of just talking about it. 10 Bold Personal Brand Statement Examples. This person describes herself by what she loves to do: Writer, Designer, Researcher: Sr. Personal branding is important, but not that many people can tell you how to express that in one or two sentences. Instead, this means this is not the singular focus of how you want to be known. If you want your projects to take center stage, then pair them with personal brand concepts that denote humility, such as curiosity or self-improvement. Rather, its something you should consult, review, and revise on a continuous basis. I am straightforward and reliable, and I support others with compassion. When choosing personal branding words, it is important to consider what you want people to think of when they hear your name. VA. What words come to mind when you think of a stylish person? Time and time again we see people spend hours crafting and refining their personal brand statement, only for them to just put it on their website. Meaning: The word "Bold" is used to describe the character of a person who is brave, fearless, confident, courageous, and is willing to take risks. Social Media Amplification (The Modern Guide to Drive ROI), How to Create the Most Influential Brand Evangelists.
